Participation in international fairs

FIL - Feira Internacional de Alimentos

Through its participation in national and international events, Magia da Bahia promotes its products in fairs, expos, as well as in sporting and cultural events. In April 2004, it participated in the International Food Fair in Lisbon, Portugal (see images below), where it had the opportunity to showcase an assertive marketing policy, thus fostering the acceptance of our products throughout the world.

The FIL is currently located in the Parque das Nações in Portugal. It is situated in a space where the biggest trade fairs in the country are held.

Expo Alimentos - San Juan

Expo Alimentos - San Juan, Puerto Rico - April 1st and 2nd, 2006 - Convention Center of Puerto Rico The celebration of Expo Foods' tenth anniversary has a lot in store for everyone. This is due to the inauguration of the new Convention Center of Puerto Rico (14,186 square meters for exhibit areas and 7,033 square meters of conferences and meeting areas), where more than 300 exhibitors and more than 7000 professional buyers from Puerto Rico and the Caribbean are expected.

Expo Alimentos has become the most important event for the Industry of Foods in the Caribbean. The exhibition of foods, products, and services related to this market are the best opportunity for companies of this vital sector of the economy to sum up new business, to secure or to expand their commercial alliances, and to exchange know-how on the latest tendencies in the Industry. It is expected that this Expo Foods will surpass the $75 million mark in commercial transactions among its participants. It will count on the participation of more than seven thousand buyers coming from Puerto Rico and the Caribbean. In order to achieve this, every year we increase the investment allocated to the event. This action aims at attaining higher quality, which ensures investment yield to the exhibitors and maximizes the time investment involved in the merchant's visits.

The exhibition is presented by the Chamber of Marketing, Industry and Distribution of Foods (it MEASURES) . Since its beginning, it was endorsed by the Food Marketing Institute (IMF), an organization of great importance to the Industry of Foods of the United States and to the United States Department of Agriculture (USDA).